Rebranding can be a scary word. Imagine: you’ve put time, effort, money, and energy into creating your brand. You’ve got a logo, developed kick-ass content, and consistently engage with an interested audience. But…what if even though outwardly you’ve got a successful brand, internally you no longer resonate with it? Then my friend, it’s time to check in with yourself and decide if you need to rebrand.
I work with entrepreneurs who take their businesses seriously and personally. Their brand is usually an extension of their inner self that they’ve created to get their amazing ideas & services out into the world. For an entrepreneur’s brand to really resonate, the person behind the brand needs to believe in it whole-heartedly.
So what happens if you’re gradually losing touch with your brand? If the brand you once connected with seems a bit foreign to you now? These are big questions. And authenticity is at the heart of a brand, so if you’re experiencing this, I suggest doing some self-examination to identify where the disconnect is originating.
Have you experienced some recent personal growth?
Have your interests changed?
Do you still want to serve your audience through your current brand?
Can you serve your audience if you don’t feel connected to your brand?
How long have you felt the disconnect? Is it fleeting or consistent? Is the disconnect caused by a recent frustration with a client or project, or is it bigger than a single challenging experience?
If the disconnect seems temporary, don’t jump the gun and throw away a brand you’ve invested in. But, if you can’t see yourself ever being whole-heartedly invested in the brand you’ve built, then it may be time to rebrand. As you become less engaged with your brand, so will your audience.
The world needs your best work, from your true self. And if doing your best work involves quitting what you’re doing now, that’s okay. In fact, that’s necessary so that you can have a fulfilling career serving the audience that needs your unique offering.
Not sure about your branding? Comment below and let’s chat about it.