So, if you’re here, you may be asking yourself “Um, what the heck is branding?” Don’t worry, I get asked that question a lot. Because branding isn’t a tangible item – it’s a combination of factors and influcences – that sometimes branding as a concept is hard to grasp. There are a lot of definitions floating around, but in a nutshell, branding is the expression of your business’s personality through consistent communication to your target audience.
Now you’re probably wondering, “If branding is my business personality, then how do I share it?” Since your brand is an expression of your values through consistent messages, you will primarily share it through written, verbal, social, and visual content.
Visual components can include: logo, selected colors, chosen fonts, consistent imagery, and key words.
And where to share content? Well, that depends on who you’re communicating with and how you best communicate, but some great ways to share content are blog posts (like this one!), newsletters, YouTube videos, and social media posts containing consistent messaging about your values.
Sounds kinda like marketing, right? It’s not, but branding strongly influences marketing. Branding does not say “buy me.” Instead, it says “This is me. Here is why I exist. If you agree, if you like me, you can buy me, share me, and recommend me to your friends.” Your brand is the common denominator of your content; ensuring consistency so that your customers and fans know who you are and why they can trust you.
Still have questions? Want to dive deeper? Let’s chat in the comments!